Nike · GEO Diagnostic
When shoppers ask AI where to shop,
When shoppers ask AI where to shop,
AI names Nike.
Across 10 high-intent questions and 389 real queries, Nike’s recommendation rate is 36%, currently the top AI-recommended brand — ahead of #2 adidas (28%), but the lead is thin and needs to be held.
66 /100± 2
SoaRank Score · Share of Answer
AI answers vary from run to run. The score has an estimated noise range of ±2, so only changes beyond that range should be treated as meaningful.
AI models, data sources, and evaluation conditions change over time, so the same brand may score differently when retested.
AI visibility 42.9/70Site citability 23.1/30Rec. rate 12.6/35Position quality 10.3/15Intent coverage 10/10Competitive position 10/10
AI knows you, but has not placed you in the top tier yet
What this number means: of every 100 buyers asking AI in your category, ~64 hear only your competitors.
Six-tier rating · one standard across all reports
| Range | Tier | What this tier means |
|---|---|---|
| 90–100 | Leader · Top Tier | AI already treats you as a default answer in the category; the position is contested daily and maintained through monthly retesting. |
| 75–89 | Dark Horse · Breakout | AI frequently recommends your brand and sees it as close to the default choice; identify where the remaining points are being lost and close those gaps. |
| 60–74 | Challenger · Contender ◀ you are here | AI recognizes your brand and considers it a contender; one more push could move you into the top tier. |
| 40–59 | Rising · Riser | AI recognizes your brand and its visibility is growing; the next step is to focus that momentum on winnable intents. |
| 20–39 | Emerging · Sprout | AI mentions you occasionally, but your visibility in AI answers is still limited; start by winning a narrow set of high-value intents. |
| 0–19 | Invisible · Ghost | AI rarely mentions you in its answers, which means this tier also offers the greatest growth potential. |
You are 9 points below the next tier, "Dark Horse."
For the same questions, these are the brands AI mentions most often—and where Nike ranks:
adidas 28% Under Armour 16% ASICS 15% Puma 10% Jordan 9% Orthofeet 8% Nike 36%
36%
Brand recommendation rate in AI answers (140/389 queries)
12
Competitors repeatedly mentioned in AI answers
389 queries
Real AI queries across 10 selected high-intent questions
The short version — no jargon
We asked AI 389 real buying questions in your category. You were named in 36% of answers — you exist to AI, but about 64 of every 100 shoppers are still shown competitors instead of your brand.
The three things that matter
1
No one owns this category in AI yet — the most-named rival, adidas, sits at just 28% (you: 36%). The seat is up for grabs.
2
When AI describes you, it gets things wrong: core value not mentioned — wrong facts compound every time someone asks.
What your AI CMO does about it
- Fix how AI describes you
- Plan the counter to adidas