Netflix · GEO Diagnostic
When shoppers ask AI where to shop,
When shoppers ask AI where to shop,
AI names Netflix.
Across 10 high-intent questions and 400 real queries, Netflix’s recommendation rate is 24%, currently the top AI-recommended brand — ahead of #2 Tubi (24%), but the lead is thin and needs to be held.
60 /100± 1
SoaRank Score · Share of Answer
AI answers vary from run to run. The score has an estimated noise range of ±1, so only changes beyond that range should be treated as meaningful.
AI models, data sources, and evaluation conditions change over time, so the same brand may score differently when retested.
AI visibility 36.7/70Site citability 23.7/30Rec. rate 8.2/35Position quality 9.4/15Intent coverage 9/10Competitive position 10/10
AI knows you, but has not placed you in the top tier yet
What this number means: of every 100 buyers asking AI in your category, ~76 hear only your competitors.
Six-tier rating · one standard across all reports
| Range | Tier | What this tier means |
|---|---|---|
| 90–100 | Leader · Top Tier | AI already treats you as a default answer in the category; the position is contested daily and maintained through monthly retesting. |
| 75–89 | Dark Horse · Breakout | AI frequently recommends your brand and sees it as close to the default choice; identify where the remaining points are being lost and close those gaps. |
| 60–74 | Challenger · Contender ◀ you are here | AI recognizes your brand and considers it a contender; one more push could move you into the top tier. |
| 40–59 | Rising · Riser | AI recognizes your brand and its visibility is growing; the next step is to focus that momentum on winnable intents. |
| 20–39 | Emerging · Sprout | AI mentions you occasionally, but your visibility in AI answers is still limited; start by winning a narrow set of high-value intents. |
| 0–19 | Invisible · Ghost | AI rarely mentions you in its answers, which means this tier also offers the greatest growth potential. |
You are 15 points below the next tier, "Dark Horse."
For the same questions, these are the brands AI mentions most often—and where Netflix ranks:
Tubi 24% Disney+ 18% Pluto TV 18% Prime Video 15% Apple TV 14% Plex 12% Netflix 24%
24%
Brand recommendation rate in AI answers (94/400 queries)
12
Competitors repeatedly mentioned in AI answers
400 queries
Real AI queries across 10 selected high-intent questions
The short version — no jargon
We asked AI 400 real buying questions in your category. You were named in 24% of answers — you exist to AI, but about 76 of every 100 shoppers are still shown competitors instead of your brand.
The three things that matter
1
It's a dead heat at the top: Tubi is at 24% vs your 24% — whoever publishes first wins the tie-breaks.
2
You are completely invisible on 1 of 10 buyer questions — usually because nothing on the web answers those questions with your name on it.
3
When AI describes you, it gets things wrong: outdated info — wrong facts compound every time someone asks.
What your AI CMO does about it
- Write the missing content
- Fix how AI describes you
- Plan the counter to Tubi
Want Maya to walk you through this?
Your AI CMO can explain any number on this page and tell you exactly what to fix first.