Duolingo · GEO Diagnostic
When shoppers ask AI where to shop,
When shoppers ask AI where to shop,
AI names Duolingo.
Across 8 high-intent questions and 107 real queries, Duolingo’s recommendation rate is 68%, currently the top AI-recommended brand — ahead of #2 Babbel (54%).
63 /100± 3
SoaRank Score · Share of Answer
AI answers vary from run to run. The score has an estimated noise range of ±3, so only changes beyond that range should be treated as meaningful.
AI models, data sources, and evaluation conditions change over time, so the same brand may score differently when retested.
AI visibility 51.9/70Site citability 10.8/30Rec. rate 23.9/35Position quality 11.8/15Intent coverage 6.2/10Competitive position 10/10
AI knows you, but has not placed you in the top tier yet
What this number means: AI already puts you in front of ~68 of every 100 buyers who ask — the work now is keeping and growing that seat.
Six-tier rating · one standard across all reports
| Range | Tier | What this tier means |
|---|---|---|
| 90–100 | Leader · Top Tier | AI already treats you as a default answer in the category; the position is contested daily and maintained through monthly retesting. |
| 75–89 | Dark Horse · Breakout | AI frequently recommends your brand and sees it as close to the default choice; identify where the remaining points are being lost and close those gaps. |
| 60–74 | Challenger · Contender ◀ you are here | AI recognizes your brand and considers it a contender; one more push could move you into the top tier. |
| 40–59 | Rising · Riser | AI recognizes your brand and its visibility is growing; the next step is to focus that momentum on winnable intents. |
| 20–39 | Emerging · Sprout | AI mentions you occasionally, but your visibility in AI answers is still limited; start by winning a narrow set of high-value intents. |
| 0–19 | Invisible · Ghost | AI rarely mentions you in its answers, which means this tier also offers the greatest growth potential. |
You are 12 points below the next tier, "Dark Horse." Follow the Chapter 8 execution roadmap in order to close that gap.
For the same questions, these are the brands AI mentions most often—and where Duolingo ranks:
Babbel 54%Pimsleur 46%Speak 44%Tandem 18%Dreaming Spanish 16%Drops 15% Duolingo 68%
68%
Brand recommendation rate in AI answers (73/107 queries)
10
Competitors repeatedly mentioned in AI answers
107 queries
Real AI queries across 8 selected high-intent questions
The short version — no jargon
We asked AI 107 real buying questions in your category. You were named in 68% of answers — you are on AI's shortlist. The job now is defending that seat and closing the questions you still miss.
The three things that matter
1
No one owns this category in AI yet — the most-named rival, Babbel, sits at just 54% (you: 68%). The seat is up for grabs.
2
You are completely invisible on 3 of 8 buyer questions — usually because nothing on the web answers those questions with your name on it.
3
When AI describes you, it gets things wrong: core value not mentioned — wrong facts compound every time someone asks.
What your AI CMO does about it
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