Peet’s Coffee · GEO Diagnostic
When shoppers ask AI where to shop,
When shoppers ask AI where to shop,
AI names Peet’s Coffee.
Across 9 high-intent questions and 329 real queries, Peet’s Coffee’s recommendation rate is 100%, currently the top AI-recommended brand — ahead of #2 Starbucks (13%).
92 /100± 1
SoaRank Score · Share of Answer
AI answers vary from run to run. The score has an estimated noise range of ±1, so only changes beyond that range should be treated as meaningful.
AI models, data sources, and evaluation conditions change over time, so the same brand may score differently when retested.
AI visibility 66.9/70Site citability 25.2/30Rec. rate 35/35Position quality 11.9/15Intent coverage 10/10Competitive position 10/10
AI already treats you as one of the default answers in this category
What this number means: AI already puts you in front of ~100 of every 100 buyers who ask — the work now is keeping and growing that seat.
Six-tier rating · one standard across all reports
| Range | Tier | What this tier means |
|---|---|---|
| 90–100 | Leader · Top Tier ◀ you are here | AI already treats you as a default answer in the category; the position is contested daily and maintained through monthly retesting. |
| 75–89 | Dark Horse · Breakout | AI frequently recommends your brand and sees it as close to the default choice; identify where the remaining points are being lost and close those gaps. |
| 60–74 | Challenger · Contender | AI recognizes your brand and considers it a contender; one more push could move you into the top tier. |
| 40–59 | Rising · Riser | AI recognizes your brand and its visibility is growing; the next step is to focus that momentum on winnable intents. |
| 20–39 | Emerging · Sprout | AI mentions you occasionally, but your visibility in AI answers is still limited; start by winning a narrow set of high-value intents. |
| 0–19 | Invisible · Ghost | AI rarely mentions you in its answers, which means this tier also offers the greatest growth potential. |
For the same questions, these are the brands AI mentions most often—and where Peet’s Coffee ranks:
Starbucks 13% Volcanica Coffee 9% Nespresso 5% Fabula Coffee 5% Alex's Low-Acid Organic Coffee 5% Folgers 3% Peet’s Coffee 100%
100%
Brand recommendation rate in AI answers (329/329 queries)
12
Competitors repeatedly mentioned in AI answers
329 queries
Real AI queries across 9 selected high-intent questions
The short version — no jargon
We asked AI 329 real buying questions in your category. You were named in 100% of answers — you are on AI's shortlist. The job now is defending that seat and closing the questions you still miss.
The three things that matter
1
No one owns this category in AI yet — the most-named rival, Starbucks, sits at just 13% (you: 100%). The seat is up for grabs.
2
AI's most-trusted source in your category is youtube.com (cited 268 times) — and you're not on it.
What your AI CMO does about it
- Plan the counter to Starbucks
Want Maya to walk you through this?
Your AI CMO can explain any number on this page and tell you exactly what to fix first.